Scaling a Joint Replacement Practice with High-Intent SEO & Lead Gen

Results

350%Increase in Organic Traffic

120+Qualified Leads per Month

Book a Call

Scaling a Joint Replacement Practice with High-Intent SEO & Lead Gen

Table of contents

Starting point

Dr. Arpit Tiwari, a highly skilled orthopedic surgeon, was relying primarily on word-of-mouth referrals and traditional hospital marketing. His online presence was minimal, and he struggled to attract direct-to-patient inquiries for high-value procedures like Total Knee Replacements (TKR).

Without a predictable online lead generation engine, the practice's growth was stagnant, and local competitors were dominating the search results for lucrative orthopedic keywords.

Solution

Phase 1

Targeted Search Engine Optimization (SEO)

We completely overhauled Dr. Tiwari's website architecture, optimizing it for local search terms like 'Best knee replacement surgeon' and 'Joint pain treatment'. We created dedicated, authoritative procedure pages that educated patients and built trust.

Phase 2

High-Intent Google Ads Campaign

We deployed targeted Search Ads focusing exclusively on bottom-of-the-funnel keywords. By directing traffic to conversion-optimized landing pages with clear CTAs (e.g., 'Book a Consultation'), we maximized the ROI of his ad spend.

Business Impact

350%Increase in Organic Traffic

120+Qualified Leads per Month

4.2xReturn on Ad Spend (ROAS)

#1Google Ranking for Key Terms

The Impact We Drive

Consistent Lead Generation

Lower Acquisition Costs

Fully Booked Patient Schedules

Top Local Search Rankings

Predictable Revenue Growth

High-Value Consultations

The Solution By Digital Success Solutions.

Structured layouts that guide users to the most relevant details instantly, reducing cognitive load.

Comprehensive profiles showcasing expertise, reviews, and credentials to build patient confidence.

Every interaction optimized for touch, speed, and clarity across all mobile devices.

Smart search and filtering that helps patients find the right treatments and specialists effortlessly.

One-tap booking with real-time availability, reminders, and seamless calendar integration.

Tailored recommendations and insights based on user preferences and browsing behavior.

A closer look at the patient journey.

Lets connect

Homepage Experience

A calming, trustworthy entry point that immediately guides patients to the care they need. The design minimizes anxiety and confusion, focusing on clear calls-to-action and reassuring aesthetics.

Treatment Pages

Complex medical information broken down into digestible, reassuring content blocks. We utilized visual hierarchy to ensure patients can easily understand procedures, benefits, and recovery times.

Doctor Profile

Humanizing the specialist through expertise, achievements, and real patient success stories. This section builds immediate trust before the patient even steps foot into the clinic.